Carl Carbonell lives in the San Francisco Bay Area, working as an Associate Account Strategist at Google. He attended school at the University of Illinois at Urbana-Champaign, where he received his Bachelor of Science in Advertising.
He loves running, playing sports, spending time with friends and family, laughing, and working at Google!
1. Most job postings cite “X” years of relevant work experience and specific education criteria as requirements to be considered for the position. With this in mind, what prior work experiences and degrees/certifications/training helped prepare you for your current role?
While most job postings do cite a certain number of years relevant work experience and a certain education as a requirement, at the end of the day they are looking for someone who is capable of succeeding in the open position.
I work in a role that focuses on support and sales for my product (Google AdWords). All of my past experiences and my college degree are within the realm of traditional advertising agencies. My degree and my past experiences are vastly different than what I do now, but the skills are directly transferable. My advertising degree opened up doors for my positions at advertising agencies. My experiences from those advertising agencies helped open the door for the position that I’m in now.
1B. What (if any) additional knowledge or skills that you don’t currently have would make you even better at your job?
I feel that having some computer science knowledge would help me be better at my job. Google AdWords does not require the need to know how to code but it would be very nice to know as other Google products like Google Analytics sometimes require manual coding to track specific details within AdWords. The need for computer science degrees is growing exponentially. Many schools are considering implementing it in their curriculum.
2. Some jobs require the incumbent to be very analytical. Others require one to be a strong communicator, and others still require traits like patience, the ability to multitask, self-directedness, comfort with ambiguity, and exceptional attention to detail. Are there any behaviors and/or attributes that you would say are essential to performing the work that you do?
I think that a strong worker should have all of the skills listed above. In terms of the attributes that are essential for my role–being a strong communicator definitely stands out to me. There’s no way that I would be able to pitch a sale to my client without being a strong communicator.
3. Jobs guru Lou Adler says there are only 4 job types of jobs in the world (producers, improvers, builders, and thinkers). Which type of job are you in?
Interesting article. I would say that I am mostly a producer with a thinker mindset. As a producer, my role is centralized around me meeting my numbers. At Google, however, it goes far beyond that because we serve billions of clients so we also have to be thinkers. We have to reach our goals and do it at a global scale.
4. Does your job involve either directly or indirectly supervising or managing people? If so, how many direct (or indirect) reports do you have?
Yes, my job does involve me directly and indirectly managing people. There are a few different functions of my role. One of those functions requires that I indirectly manage a subset of 5 peers to help my larger team meet our revenue goals. In another function I manage a larger group of 20 peers, coaching them directly on achieving their individual numbers.
5. How does what you do impact the business? Think complexity (different types of impacts) and scale (degree of impact). Put another way: Who and what would be impacted if your job wasn’t being done well, and why would it matter that they were impacted?
I always like to joke and say that my position helps keep the lights on at Google. Google generates most of its revenue from advertising.
Without our money from advertising, we may not have the opportunity to work on what we call 10X ideas, or moonshots. These are ideas like driverless cars, Glass, Fiber, and Project Loon. These are the ideas that drive global innovation.
6. Is your job safe? Rate its safety on a scale of 1-10 with 1 being “seated all day in an air conditioned vault” and 10 being “I’m an astronaut going into space”. If your job isn’t safe, what working conditions (specifically) make it hazardous?
On this scale my job easily is rated a 1. However, I am usually not seated because I have an adjustable standing desk and I prefer to stand! The comfort at Google goes beyond having the option to sit or stand though. Other perks include free breakfast, lunch, and dinners, accessibility to fitness centers, and the one that my brother ‘hates’ me the most for…bidets.
7. Is there anything I missed that people should know about your job? Is there anything else you want to say about what you do?
Google is a great place to work and it is consistently ranked as a top employer year after year. While the perks are very nice and it is a comfortable place to work, at the end of the day, it’s still work! Yes, I do have a hammock right next to my desk, but I work just as hard laying in that hammock as I would if I were sitting at a desk. The perks at Google are meant to keep employees happy. The business idea behind this is that a happy employee will culminate better work. This model seems to be working pretty well so far.
As always, please share your thoughts in the comments section below.